👋 About The Company

We are building the next go-to app for creating unforgettable moments between friends. We are led by a group of experienced founders, well funded, and are assembling a first-class team of product builders. Currently in stealth mode, our vision is to build a new kind of groups experience that strengthens human connection by creating magical moments of joy.

💻 Job Description

As our new Social Media Strategist, you will work closely with our Founders to build our brand’s voice and social media strategy. We are seeking a highly creative individual, with a growth hackers mindset, tapped into millennial humor and culture. This role is perfect for a strategic thinker who excels in turning brand strategy into relevant and impactful social media campaigns.

📋 Responsibilities

You will be responsible for developing and implementing a comprehensive social media strategy to increase our brand visibility. We aim to make great content the core of our product.

🎯 Responsibilities in detail:

• Design and develop a detailed social media strategy that aligns with our app's goals, target audience, and brand voice. This includes platform selection, content direction, and engagement tactics.
• Apply a growth hacking mindset to identify channels and communities to launch our company’s social media presence, and build our initial set of followers.
• Develop high-level content strategies that engage our target audience, can be leveraged in-app and via multiple social channels, and encourages downloads and user interaction.
• Develop approaches that a social media manager can follow to build campaigns that promote the app, including launch campaigns, user acquisition campaigns, and ongoing engagement initiatives.
• Understands the best methods to monitor trends in social media tools, applications, channels, design, and strategy to apply that knowledge to increase the effectiveness of our content.
• Collaborate with cross-functional teams, including Digital Content Creators and our Product team, to create a unified voice across platforms, including in-app.

✅ Requirements

• Proven experience as a Social Media Strategist or similar role, with a strong portfolio showcasing successful social media campaigns - preferably consumer apps or media.
• Deep understanding of social media platforms (Instagram, Twitter, Facebook, TikTok, Snapchat, etc.) and best practices for each.
• Demonstrated ability to collaborate with content creators to generate creative, humorous content that is shareable and resonates with millennials.
• Experience with social media analytics tools and the ability to interpret data to inform strategy.
• Excellent communication skills, with a knack for storytelling and a sharp wit.
• Ability to work independently and collaboratively in a fast-paced environment.